Optimisation

This section covers AMMM3 budget optimisation workflows for fitted PanelMMM models. It explains the low-level optimisation wrapper, how to inspect optimisation outputs.

For the higher-level library planner service, see Scenario Planning.

Pages

• Budget Optimisation - How to run PanelBudgetOptimizerWrapper, set bounds and masks, and define spend over a future window.
• Interpreting Optimisation - How to read the allocation output, inspect simulated response samples, and use the pipeline optimisation artefacts.
• Scenario Planning - How to compare current, manual, and fixed-budget optimised scenarios with the library planner service.
• Scenario Planner Guide redirects to the scenario planning section.